The father of modern medicine, Hippocrates, once called the elderberry tree “a medicine chest”, and in recent times, elderberry has gained popularity with scientists and consumers alike due to its strong antioxidant, antimicrobial and immune-modulating properties (4). Sambucus nigra contains more super-food flavonoids and a higher Vitamin C content than blueberries, goji berries and blackberries, and remains one of the most potent natural cold and flu fighters known to man.

Elderberry extract has been shown to be effective against 10 strains of influenza virus (4); the flavonoids in the berry have been shown to bind to the H1N1 Human flu virus as well as the H5N1 avian influenza virus (2). Furthermore, in a double-blind, placebo-controlled study, elderberry liquid extract reduced the duration of flu symptoms from 7-8 to 3-4 days (2). A remarkable result!

Not only does Elderberry extract come to the rescue in times of cold and flu due to its high Vitamin C content and anti-microbial action, but it also works as an immunostimulant to boost our natural immune response to pathogens and bacteria (1). By enhancing cytokine production (small chemicals in our body that allow our immune system to communicate), elderberry helps us to fight viruses more effectively. It also allows us to kick Spring allergies to the kerb – allergies that involve inflammation and over-activation of the immune system are calmed by elderberry extract, which means bye-bye to stuffy noses, runny eyes and constant sneezing. Best of all, elderberry is safe for the entire family and provides a daily antioxidant boost to supplement a healthy diet.

Sambucus nigra is also the perfect travel companion. A 2016 study published in Nutrients (3) showed that elderberry supplementation reduces symptoms of respiratory distress in overseas travelers. Air travel is stressful on both physical and mental health, and 1 in 3 passengers are known to develop symptoms of cold or flu within 48 hours of travelling on international flights. Elderberry extract protects and supports the immune and respiratory systems throughout this challenging time (1), allowing your holiday to remain one of rest and relaxation!

For childcare-induced colds, the spread of the office flu or travel-generated infection, elderberry extract is your one-stop-shop to immune support and symptom suppression. Elderberry: the little black berry that packs a punch!


References:

1. Barak V, Halperin T, Kalickman I. The effect of sambucol, a black elderberry-based natural product on production of human cytokines: 1. Inflammatory cytokines. European Cytokine Network. 2001; 12 (2): 290-6

2. Kong F. Pilot clinical study on a proprietary elderberry extract: efficacy in addressing influenza symptoms. Online Journal of Pharmacology and Pharmacokinetics. 2009; 5:32-43

3. Tiralongo E, Wee SS, Lea RA. Elderberry supplementation reduces cold duration and symptoms in air-travellers: a randomized, double-blind placebo-controlled clinical trial. Nutrients. 2016; 8 (4): 182

4. Vlachojannis JE, Cameron M, Chrubasik S. A systematic review on the sambuci fructus effect and efficacy profile. Phytotherapy Res. 2010; 24: 1-8